Types of Facebook Ads

Facebook promotion can be overpowering for entrepreneurs. I don’t blame them-there are more than 1,300 targeting options, 15 goals to look over, and 6 primary advertisement designs accessible. Except if you have a group committed to breaking the best Facebook advertisement mixes or a few genuinely crazy web-based entertainment abilities, your Facebook promoting system will presumably be a fair, best case scenario.

types of facebook ads

The most common objective for Facebook Advertisements are:-

  • Brand Awareness
  • Traffic to website
  • Lead Generation

The most common ad formats for Facebook Advertisements are:-

  • Image
  • Video
  • Carousel
  • Lead Forms

where objective refers to the goal you want to focus on and the ad format is the way your ad appears to the target audience.

The objective of Facebook Advertisements

  1. Brand Awareness Advertisement

The awareness ads available to you include:

Brand Awareness – Encourage discovery of your brand

Local Awareness – Encourage discovery of your local business (limited targeting options, targets based on proximity to business)

Reach – Show your ad to the maximum amount of people possible (limited availability)

  1. Traffic To Website

Traffic campaigns make people think more about the business and the products & services we cater to. We get users directed to our websites who are really interested in our business, which gives us relevant data of the target audience to reach them again in order to convert them into our customers.

  1. Lead Generation

Lead generation can be done in order to get the details of the target audience and the people who are interested in our program. These data can be used in order to reach them and convey more information about our business using email marketing or WhatsApp marketing.

facebook ads

Ad formats for Facebook Ads

  1. Video Ads

“With over 50% growth in video viewing on Facebook, businesses like yours are driving awareness and sales with Facebook video ads.” – Facebook

Ad Objectives that Allow Video Ads-

  • Brand Awareness
  • Local Awareness
  • Reach
  • Traffic
  • App Installs
  • Engagement
  • Video Views
  • Lead Generation
  • Conversions
  1. Image Ads

Image ads consist of an image, a call to action and a link to direct them somewhere in order to showcase our products & services.

Ad objectives that allow image ads

  • Brand Awareness
  • Local Awareness
  • Reach
  • Traffic
  • App Installs
  • Engagement
  • Lead Generation
  • Conversion

  1. Lead Forms

In order to get the details of the target audience, then the form with the details and the further process can be done in order to get in contact with them.

Every promotion design has various specs, uses, and best practices. The most ideal way to learn the aspects is through the training program by Aaharya Technologies, where you’ll be given an opportunity to learn Social Media Marketing, Website Designing, Email Marketing, Google Adwords and Whatsapp Marketing.

Book a Free Demo Session on Digital Marketing to know more about how you can do digital marketing for a business 

  • Using social media, 
  • Website development, 
  • Google AdWords,
  • Whatsapp marketing and 
  • Email marketing.

Leave a Comment

Your email address will not be published. Required fields are marked *